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WIRED
Onboarding
Series

This project was to rebrand the WIRED’s Subscriber and Newsletter Onboarding Email series. The purpose of this branding project was to utilize the vibrant color palettes WIRED is using across the site and create engaging emails that are outside of the standard email structure.

VANITY FAIR Newsletter Series

Vanity Fair was rebranding its subscriber onboarding journey across its campaign. Inspired by the action of highlighting the article on the phone, I introduced the stripe as the main visual element in the animation.

WIRED COMMERCE Email Series

This project was to highlight the WIRED’s top picks by the editors across the email series. The series reflects WIRED’s distinctive style of ‘glitchness’ and ‘techy’ through its animation style and creative direction.

PAW NATURALS Rebranding Project

This project was to rebrand the local pet store in Chicago. Paw Naturals is the local pet store, located in West Loop in Chicago. Simplistic logo identity and minimal packaging along with the website reflects the younger generation who visit the store as a pet cafe and salon where is fun for both pets and the owners to come.

SANTA ROSA FILM FESTIVAL

The goal for this project was to create a website and visual identity for Santa Rosa Film festival, based on the works of a famous producer Sofia Coppola. Inspired by the visual hues of Sofia Coppola’s films, the four rectangles in the logo represent the visual element of color palettes and the number of movies that are screening at the festival.

DOGALL App

Dogall is an app, specialized for dog owners to manage dog’s whole health in the smarter way for free. It is created for dog owners to chat with a vet 24/7 for immediate care for their pets.