Client
WiredDesign & Art Direction
Eunice ChoiCopy
Charles PringleCopy/Developer
Matthew RossettiCreative Direction
Thais KleinThis project was to rebrand the WIRED’s Subscriber and Newsletter Onboarding Email series. The purpose of this branding project was to utilize the vibrant color palettes WIRED is using across the site and create engaging emails that are outside of the standard email structure.
Client
Wired CommerceDesign & Art Direction
Eunice ChoiCreative Direction
Thais KleinThis project was to highlight the WIRED’s top picks by the editors across the email series. The series reflects WIRED’s distinctive style of ‘glitchness’ and ‘techy’ through its animation style and creative direction.
Client
Vanity FairDesign / Art Direction
Eunice ChoiAnimation
Matthew Rossetti, Eunice ChoiVanity Fair was rebranding its subscriber onboarding journey across its campaign. Inspired by the action of highlighting the article on the phone, I introduced the stripe as the main visual element in the animation.
Client
IndependentProduct Design
Eunice ChoiArt Direction
Eunice ChoiClick to see the
full case study >
Client
Independent Project:Spotify Desktop App Rebranding
Design
Eunice ChoiArt Direction
Eunice ChoiClick to see the
full case study >
Client
Paw NaturalsDesign
Eunice ChoiCreative Direction
Eunice ChoiThis project was to rebrand the local pet store in Chicago. Paw Naturals is the local pet store, located in West Loop in Chicago. Simplistic logo identity and minimal packaging along with the website reflects the younger generation who visit the store as a pet cafe and salon where is fun for both pets and the owners to come.
Client
GQDesign
Eunice ChoiCopy
Michael PolovskyAnimation
Eunice Choi, Hema PuranDeveloper
Matthew RossettiCreative Direction
Thais KleinThis project was to rebrand the GQ’s onboarding email series.
