Eunice Choi


SANTA ROSA Film Festival



2021

The goal for this project was to create a website and visual identity for Santa Rosa Film festival, based on the works of a famous producer Sofia Coppola. The vision for the film festival was to create a visual identity that illustrates the producer’s distinct aesthetic and visual codes. Inspired by the visual hues of Sofia Coppola’s films, the four rectangles in the logo represent the visual element of color palettes and the number of movies that are screening at the festival.
Client Independent Project
Design & Creative Direction Eunice Choi